Over the last decade, economic and technological advances have created a period of intense
globalization. A single world market is emerging in which the opportunities for global business
are enhanced by technical advances. These rapidly evolving new technologies enable
companies to reach their customers and trading partners around the world in just seconds,
regardless of geographic and/or time distances, political boundaries, and other barriers. The
growth of the Internet has intensified the speed of globalization and the need for companies
to implement effective global marketing and e-commerce strategies. With non-U.S. B2B ecommerce
spending projected to reach $2.8 trillion by 2004 (87% of total e-commerce), global
e-commerce is a major growth opportunity for U.S. companies (Saucini, LLC, 2002).
� E-commerce, and particularly B2B, is still in a rapid growth phase
� The domestic B2B e-commerce opportunity is dwarfed by the international opportunity
(European e-commerce revenues will surpass those of North America by 2005)
� Trends in e-commerce adoption are rapidly shifting the buyer base away from the
current North American, English language dominance
� Research indicates that B2B buyers are three to four times more likely to buy from
an e-commerce site presented in their native language
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